Contact Us
Insights
As one of the largest weeks for beer sales, approaches, beer manufacturers are seeing increasing competition when it comes to consumers’ dollars. In this Q&A with Beverage Industry Magazine, Kristine Joji, EVP of strategy consulting at Insite AI, explores market trends and predictive pricing strategies for beer brands to successfully position themselves during some of the largest beer sales weeks of the year.
Q&A Highlights:
- American consumers spent $15.8 billion for the Fourth of July in 2023, with $9.5 billion on food and $4.02 billion on alcohol.
- Market trends show consumers are tightening spending due to inflation, impacting their purchasing decisions for Fourth of July celebrations.
- There is a growing trend towards health-conscious and sober-curious beverage choices, including low-calorie beers, hop water, and hard kombucha.
- Beer brands need to consider optimal pack sizes, hyper-localize assortments, and utilize predictive pricing to maximize ROI and cater to cash-strapped consumers.
- Strategies for smaller beer brands focus on new user acquisition and brand differentiation, while national brands aim to maintain current customers and drive additional sales.
Related News Articles
Fourth of July Spending Trends: Beer Brands’ Strategies for a Competitive Market
Ahead of the July Fourth holiday, beer manufacturers are seeing increasing competition when it comes to consumers’ dollars during a…
Read More
CPG Pulse: June
In this issue of the CPG Pulse, we’re talking about AI washing, the future of Category Leadership, the growth of…
Read More
Capri Brixey Named to The Shelby Report’s2024 Women of Influence in the Food Industry
We are excited to share that Insite AI’s EVP of Strategy Consulting, Capri Brixey, has been named The Shelby Report’s…
Read More
Making Private Label and Consumer Brands Work Together On-Shelf
2023 witnessed a remarkable surge in private-label sales, but as we look ahead, retailers must strike a delicate equilibrium between their private-label offerings and national brands on store shelves. In this insightful guest column for Food Processing, Kristine Joji, EVP of strategy consulting at Insite AI, delves into how predictive analytics can empower retailers to curate optimized assortments, adeptly balancing private-label and national brand products.
Read More
Expert Thoughts on Future AI Trends
Artificial intelligence can be a powerful tool for marketers when looking to forecast future trends and buying behaviors. Insite AI'sKristine Joji, EVP of strategy consulting, recently spoke withPath to Purchase Instituteon the role thatAI driventechnology can play when it comes to product and pricing decisions.
Read More
[Video] The AI Powered Future of Category Leadership
The discussion revolves around the necessity and potential benefits of investing in AI for consumer goods companies. Mirpuri acknowledges the significant time and efficiency gains AI can provide, enabling employees to be more strategic and thoughtful.
Read More
AI Washing: Top 5 Questions To Separate Substance From Hype
With AI investment booming, companies must discern the hype from robust solutions. Thorough vetting is crucial to avoid wasted resources on overhyped, underdelivering "AI" products.
Read More
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
FunctionalAlways active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage optionsManage servicesManage {vendor_count} vendorsRead more about these purposes
View preferences
{title}{title}{title}